The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials

CAKE

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Friday, March 21st, 2014

CAKE Unveils Next Evolution in Mobile App Tracking

CAKE announced the release of CAKE Mobile earlier this week, a tracking and analytics solution for mobile performance campaigns. With a handful of “advanced features,” CAKE Mobile is fully integrated into a multi-channel performance marketing platform that merges attribution analytics from mobile as well as display, retail, lead generation and affiliate channels. Murray NewlandsMurray Newlands is

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Monday, January 20th, 2014

Performance Marketing Evolution: An Interview with Murray Newlands

In a recent interview from this year’s AdTech conference in New York City, TheMail’s very own Murray Newlands chats with Cake Marketing’s Jeff McCollum about the evolution of the performance marketing industry. In the interview, Murray details the changes...

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Friday, January 17th, 2014

CAKE Launches Affordable Campaign Management Solution for Affiliate Marketers

CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. announced the launch of cupCAKE, their latest venture, on Monday at Affiliate Summit West. Murray NewlandsMurray Newlands is an online marketing industry veteran, and...

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Wednesday, December 11th, 2013

DirectTrack Down and Closed, Will OneNetwork Follow? Clients Go To Cake?

DirectTrack is set to close down and all the clients are being officially moved to Cake.   DirectTrack has been around forever and was the software of choice for many CPA networks for years. However, more recently...

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Wednesday, August 14th, 2013

CAKE & CPA Detective Bring Online Fraud Detection Solution To Performance Marketers

CPA Detective announced a partnership with CAKE today, to bring an integrated fraud detection solution to the performance marketing industry. CAKE clients can now leverage CPA Detective’s traffic quality metrics, real-time scores, and device fingerprint data within their CAKE interface. Based on...

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Thursday, May 23rd, 2013

CAKE Launches New Certified Agency Program to Advertisers

The performance technology company CAKE announced yesterday that it is launching a new certified agency program that will help connect agencies and consultants with brands, advertisers, and network partners. According to their press release, the software company’s new...

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