The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials

A/B Testing

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Thursday, January 15th, 2015

5 Effective Ways to Split Test Digital Marketing Campaigns

Split testing is the best way to make a good campaign great. With the use of small, relatively unnoticeable changes, campaign managers can evaluate what consumers respond well to and then maximize conversion rates by driving traffic to their newly optimized webpage. MadrivoMore Posts - Website Follow Me:

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Thursday, April 3rd, 2014

PPC Campaigns: Choosing the Right Keywords

Pay-per-click (PPC) campaigns, otherwise known as cost-per-click (CPC), involve an advertiser paying its publisher for the number of user clicks on a specified ad. In order for a PPC offer to be lucrative, the associated keywords must...

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