Thursday, January 15th, 2015
Split testing is the best way to make a good campaign great. With the use of small, relatively unnoticeable changes, campaign managers can evaluate what consumers respond well to and then maximize conversion rates by driving traffic to their newly optimized webpage. MadrivoMore Posts - Website Follow Me:
Thursday, April 3rd, 2014
Pay-per-click (PPC) campaigns, otherwise known as cost-per-click (CPC), involve an advertiser paying its publisher for the number of user clicks on a specified ad. In order for a PPC offer to be lucrative, the associated keywords must...