Jeff has been fired by Cake.
Cake owners “terminated the employment of Jeff McCollum, the former President of the Registrant’s Cake Marketing division, for cause as defined in Mr. McCollum’s employment agreement”
Santi Pierini has been appointed Chief Operating Officer. Who Santi Pierini ?
He knows nothing about affiliate marketing.
Jeff McCollum was contacted but offered no comment.
Jeff built Cake to what it is today and has assembled a great team of 100 people working hard to create a amazing business. Cake recently took on all the old direct track customers and has been growing fast. Jeff’s team loved working for him and have had nothing but positive things to say about him. I am sure Jeff will be back in the industry soon. Do you know something about this story? We would love to hear from you? What do you think?