The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials

LinkedIn, the largest social network for professionals, is being used all over the world by business owners, CEOs, and HR managers as a source of hiring and finding potential employees and young talent. For new graduates and job seekers, LinkedIn is a place to look for potential job opportunities and interested employers, and also make professional contacts. In either case, exploring and utilizing the full potential of LinkedIn is very important and it plays a vital role in modern business, both from the employment standpoint, as well as branding, and marketing.

Keep Your Profile Up to Date

LinkedIn provides options for you to edit and update your profile in any number of ways once it is activated. You can keep your profile updated, make necessary changes, add new projects and experience to give other professionals or prospective employers better insights into your skills and past work or educational experiences.

Group Memberships

Make search to explore the groups that are related to your interests and join them. No matter whether or not these groups are active, joining them groups is helpful and portrays your areas of interest to people who are skimming your profile.

Use the Search Feature

Search for your colleagues, friends, and related professionals. There is a secret search area where you can search for anybody without allowing them to know about it. Make sure to seek out and connect with more and more potential business partners, colleagues, employers, and brands. Businesses can use the search feature to research their targeted audience, while employers can use it to find potential employees, and job seekers can use it to find jobs that are related to their interests and qualifications. In short, LinkedIn’s search function is a very useful and beneficial feature.

Use All Sections

LinkedIn has a lot of different sections including overview, experience, projects, languages, education, and skills. It’s important to fill out all of these sections and make sure that your profile is 100% complete. 100% completed LinkedIn profiles are more likely to generate calls and views.


LinkedIn provides an option of websites in the overview section. This option enables the users to share their own websites, their company’s website, social media links, blog links, and online portfolios. This is one of the most useful and fruitful feature of LinkedIn.


Another useful feature within LinkedIn is the ability to comment on each other’s skills and abilities. With this option, employers can give testimonials and share comments about employees. The good thing about this feature is that it disallows negative comments with a flagging functionality.

Project Tagging

LinkedIn also allows you to tag group members in the professional projects that you have done with them. This feature adds a lot of value to your profile if your projects are of high quality and are well documented.

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Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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Shafiq Siddiqui

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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