In a recent interview from #ASE14, Chad Lavallee from adMobix talks about his company’s recent launch of their programmatic DSP platform, what it does, and how adMobix clients can benefit from it.
To find out more, watch the video below:
These are some key takeaways from the video:
- adMobix is, traditionally, a performance-based affiliate network, but at this year’s #ASE14, he company announced the launch of their brand new programmatic DSP called “Yocto.” The new DSP, as Chad claims, is taking information and data from the performance marketing world and working it into a traditional demand side platform.
- Chad tells us that adMobix is currently working with a majority of mobile advertisers, as that has been their main client base, however, the company is also looking to venture out to work with Tier I brands and looking to do more CPA-style offers as well while expanding their inventory list.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.
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