In a recent interview from #ASE14, Daphna Giniger from ClicksMob talks about the future of online publishing, the importance of mobile optimization, and how the mobile web will shape industry practices in the future.
To find out more, watch the video below:
These are some key takeaways from the video:
- ClicksMob is a mobile performance platform that connects advertisers to publishers on mobile. For advertisers, ClicksMob is able to deliver high quality, high volume mobile traffic on a performance basis, and for publishers, ClicksMob offers a wide variety of monetization solutions with hundreds of live campaigns in virtually any vertical.
- In the interview, Daphna offers publishers an important piece of advice as they move forward with their online business. She says that at ASE, ClicksMob met countless affiliates who are continuing to do well on the web, but haven’t yet learned or crossed over into the mobile market, which she says is a mistake. According to Daphna, there are campaigns available to any type of publisher in a wide range of verticals and in every geo, meaning that the opportunities are ripe for the taking for those who are ready to venture into mobile.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews.
For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.