Ever wondered why your email marketing messages have such a low open or click through rate? Wish that you could generate some more conversions from your email marketing campaigns? Chances are that as an online marketer, you’ve encountered these problems at least once before, and you know just how frustrating they can be. Increased security measures across the board have made it more difficult than ever before to execute successful email campaigns, however, with the proper knowledge and creative approach, you can make email marketing a successful part of your online marketing strategy.
In a recent infographic from AdStation, the common ails of email marketing are carefully detailed, allowing us to gain unrivaled insights into the current state of email and industry best practices. Along with its thorough consumer behavior and deliverability statistics, the infographic titled, “7 Deliverability Facts And Fixes” offers up some clear cut solutions to the seven most common challenges that face email marketers in 2014. From subject lines to mobile optimization, AdStation’s infographic covers an array of factors that impact deliverability and serves as an unbeatable resource for publishers and advertisers alike.
After studying AdStation’s infographic, there are three significant takeaways that every mailer should take into consideration when creating their next campaign.
According to the report, 69% of email recipients report email marketing messages as spam, based solely on the subject line. What’s more is that, according to AdStation’s findings, the length of a subject line, as well as the words within it, significantly contribute to the emails overall click through rate. Subject lines with 28 to 39 characters garner the highest click rates, and words like “alert,” “news,” and “bulletin” also show to greatly increase the number of clicks.
One simple way to improve your deliverability rate is to make sure that you’re sending your messages to people that actually exist and actually want to receive your messages. By removing subscribers that haven’t engaged over the course of a year, you can increase your deliverability by 3 to 5%.
With 35% of business professionals checking their email on a mobile device, and 52% of mobile web users using their device to check email, mobile optimization is an absolute necessity if you want to generate more sales. According to the infographic, mobile-friendly emails show a performance increase between 20 and 30%, with a 9% increase in ROI.
If you want to improve your email marketing campaigns, then you must focus on improving the health of your subscriber list, make sure that you’re engaging in industry best practices, and do whatever you can to increase your deliverability. If you have tips or suggestions of your own, be sure to leave them in the comments below!