Social media has become a part of our everyday lives, and as such, it’s a valuable tool for marketers to use to gain brand awareness and connect with customers. Businesses, brands, and marketers need to use social media to its full potential in order to drive sales and expand their business, and that means that they simply can’t afford to ignore social media trends. If you’re looking to revamp your social media presence, here are five trends that you should take note of:
This is the most important and beneficial trend for a business. Businesses usually have very important and expensive events that need an audience, and making an “Event” page and linking it with your various profiles helps market the event. Also, integrating email marketing with your social profiles can be helpful. Businesses usually provide their social media links in their official emails for further discussion and details. This helps make communication and interaction with customers easier for businesses.
As a business, you should take advantage of LinkedIn and make sure that you don’t neglect your presence on the site. LinkedIn is the biggest professional social platform that is providing uncountable services to professionals. Using LinkedIn for the fulfillment of professional needs is now a common trend of employers and employees.
All of the social media sites are in a race to the top, and due to their different but astonishing features, almost all are attracting millions of users on a daily basis. Many people are active on social sites like Facebook, Istagram, Twitter, and more, so it’s essential that your brand keeps all of its social accounts in sync. Tools like Pheed and Twine Social can be used to integrate all social profiles and posting single post to all profiles on a single click.
Making use of hashtags has become very common and an interesting nuance of social media. People often make use of hashtags unnecessarily in a fancy manner, but using hashtags correctly can help a brand make a term easily searchable. If a person searches for a hashtag, all of the relevant statues, messages, pages, topics, and more for that particular tag appear.
Visual content is infinitely more attractive to online users than simple text-based messages. Posting purely written content is not as effective as posting visual content such as pictures, videos, and infographics.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author