The modern marketing landscape is inundated and overwhelmed with various types of content, which makes it very difficult to stand out from the crowd.
Adding to this is the fact that people are becoming much more difficult to impress and less likely to trust your brand. However, despite the mounting adversities of these situations, there’s one marketing medium that appears to solve marketers’ problems—visual content. But why does visual content succeed when other strategies fail? Here’s why:
It’s scientifically proven that visual content is absorbed by the brain faster and that nearly 90% of the information that reaches brain instantly is visual. So, it comes as no surprise that visual content helps marketers reach the minds of their customers easily and quickly. Plus, visual content gives better understanding of company’s motto to the audience and can help better represent your brand.
As we know, social media has had a great impact on marketing and this impact is expected to continue on for long time. Visual content like photos and videos are very trendy on social media. In fact, instead of written updates, people like to share photos and videos at much higher percentage. For example, a written quote on Facebook will not get as many likes and shares as a quote written on a photo will get.
Infographics are used widely across the web as an interesting way of communicating statistics and facts in a visual way. They make content appealing and elegant for the audience which encourages them to click on the content and become a frequent visitor.
Various surveys have revealed that posts containing any type of visual content like images, videos, animations, etc. receive 94% more visitors than posts without. This clearly demonstrates that visual content is much better at attracting an audience and persuading them to explore further and become customer or regular follower. It has also been found that posts with visual content also generate more comments than posts without.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author