Google’s Panda 4.0 update is just the latest in the long list of Google updates that are designed to target webmasters that are trying to game the search engines. The main point of this update is that Google wants to ensure that search engine users find the content that is most closely related to the information that they are looking for or the products and services that they need and want.
Overall, Google’s definition as to what constitutes high quality content has not changed at all. In fact, quality content is more important than ever. What Google is looking for in terms of content is content that is highly relevant to the information on a particular web page and that it is not overly optimized for specific keywords.
This content must also be updated on a regular basis, so as to demonstrate that the website is making sure to stay on top of its content in order to maintain relevancy. If you are producing high quality content on a scheduled or regular basis, you are likely doing exactly what Google wants.
It remains to be seen just how Panda 4.0 will affect the majority of sites. However, the most important thing to keep in mind that attempting to take shortcuts for rankings is no longer going to work. These days, sites need to have highly relevant content, quality information and will need to be updated regularly in order to provide a great user experience for online visitors.
If you are concerned about the rankings for your site, working with a great SEO professional is a good solution. An SEO professional understands the mechanics behind SEO and will surely know that do in light of this recent update. In addition, you can also get guidance now so that your site will be well prepared for the next round of changes from Google. If you are working with any companies that are providing questionable SEO services, the time to get right of them is now before your site is harmed by the next round of algorithm updates.