The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...] has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]
Maximizing Reach & Awareness on Facebook Via Check-ins
Make Local Search and Facebook work together for your business [...]
Explore The Full Potential Of LinkedIn
LinkedIn, the largest social network for professionals, is being used [...]

Search engine optimization is a crucial element of success for any business, both online and offline, but without the proper expertise, perfecting your SEO strategy can be an incredibly difficult, and often frustrating task. There are a number of factors that need to be considered when approaching SEO, including:

  • Knowing the inner workings  of various search engines
  • Knowing your audience
  • Knowing commonly searched keywords

Considering all of these things and integrating all of them effectively in your strategy is no simple task, and often times it requires an SEO consultant.

A good SEO consultant can lead your business from ground to sky in a very short time. However, keep in mind that a bad SEO consultant can destroy your business altogether, so selecting the best SEO specialist for your brand is an important task.

Here are a few things you should look for in an SEO consultant:


A good SEO consultant will, first and foremost, have plenty of real world experience. An experienced SEO consultant can instantly determine the nature of your services and identify the audience and the content needed to make your page rank higher. Somebody with little to no SEO experience will be unable to improve your site’s overall ranking, which is why you should put your SEO strategy in the hands of a professional if your goal is to climb the SERPs.


Search engine optimization is not limited only to the efficient use of keywords, rather, it has many different aspects to that combine to contribute to a successful strategy. One important aspect of SEO is the technical part that’s related to the structure of website. Another level is on-page optimization, which includes using proper keywords, and the third level is off-page optimization, which refers to link building. An inexperienced SEO will likely not understand and be able to capitalize on these various aspects of search engine optimization, but a good SEO will know how to make them all work in concert to tie your site a welcomed boost in Google.

Constantly Improving Your SERP Ranking

In this time of ever-increasing online competition, maintaining a good search engine optimization rank is not easy. It’s just not possible to get a website to the top of Google and keep it there—at least not without a fight. However, an experienced SEO consultant will be able to keep pushing your site to the top, and helping you bring in more organic leads and sales. Improving your SERP ranking requires timely management and regular design changes and updates, the kind that only a good SEO consultant will be able to identify, suggest, and implement.

SEO is something that’s certainly possible to take on yourself, however, with increasing online competition, it’s more difficult now than ever to show up on the first page of a search engine. To maximize your opportunities for more organic leads and sales, and to best optimize your SEO strategy, it’s often a wise business decision to hire an SEO consultant and invest in the long term success of your business.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

Facebook Twitter LinkedIn Google+ Skype 

the mail online

Shafiq Siddiqui

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

More Posts - Website

Follow Me:
TwitterFacebookLinkedInGoogle Plus

One thought on “Why Do You Need SEO Consultant?

  1. Nice piece of article written here :)

    SEO has never died and it never will. To make a website stay longer in the search results and to continuously improvise the page ranking, we have to use SEO. SMO can give a boost to your site, there’s no doubt about it but it doesn’t ensure long term results if you are not following the ethical White Hat SEO techniques. Everybody wants to be on the first page of google. And that is a challenge. As an SEO Expert, I can understand this. There a lot to discuss more about why SEO is important and why it’s still important, that I have mentioned in my article – Why do we need SEO

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>