Email marketing is often ignored when it comes to small business marketing because of the fact that other methods of advertising such as SEO are commonly considered to be more important. However, the truth is that email marketing is still a very effective way of communicating with customers and one of the least expensive methods of marketing. You might think that you aren’t missing out on anything when it comes to email marketing but the truth is that it could be more profitable than you might know.
Building a list for email marketing is one of the most important first steps. The email list is essential so that you only send emails to those customers that would be interested in your products and services. If you want to figure out what is the best way to go about building a list, everything starts with a landing page. Create a landing page with an offer for a free item and request that visitors to the page sign up with their email addresses in order to get access. You can then decide how to best promote this page so that you get ample traffic and signups.
Email marketing has been made easy thanks to the large numbers of well developed email marketing service providers. Signing up with an email marketing provider will allow you to make sure that your message reaches your list subscribers without being blocked by spam filters. In addition, you will have access to tools that will allow you to automate the process and will also provide you with the ability to segment and target specific list subscriber groups.
Reaching your customers via email marketing is all about using well written content that interests your list subscribers. Use your site analytics in order to determine what might interest your list subscribers. Don’t forget to make sure that the content that you create is shareable so that your list subscribers can email it to their friends and colleagues.