Blogger and WordPress are two content management platforms that have been around for a long time. If you are trying to figure out which one is better for SEO both have advantages and disadvantages. Here are a few pointers to help you make a decision.
The simple answer is that Blogger offers a big advantage in creating a quick blog because you won’t have to deal with any technical issues. However, many people love WordPress more because of the fact that it is more customizable and has many different features.
The other factor that needs to be considered is the fact that there are two versions of WordPress with the WordPress platform that can be installed on your own server and the WordPress.com platform. Both of these platforms do offer some customization options. However, WordPress.com has very limited features and is much like Blogger in terms of the limited customization options.
There has been a rumour for a long time that Blogger is the best for SEO simply because of the fact that it is owned by Google. However, this has not been officially proven. WordPress does have a number of plugins that are designed to assist with search engine optimization and has its own built in optimization features as well.
Blogger on the other hand gives you very little control in order to do SEO on your blog, however they have recently added some new SEO features. Since you have complete control over your site with WordPress, you have a lot more options for customizing your blog when it comes to SEO.
The best option out of the three is likely to simply install WordPress on your own server. This way you will know exactly what is going into your SEO strategy and you also don’t have to worry about Google doing an algorithm update and Blogger’s SEO features are not getting updated to comply with the new rules.