The competition between businesses online for sales has exploded. More and more companies are using technology to outsmart their competitors and to reach customers. In 2014, web design has evolved making having a responsive website one of the most important tools in doing business online.
Responsive design is a method of web design that is used to design websites that can be viewed with ease from any device. This allows website users to have virtually the same experience with using the website regardless of the device being used to access the device. By increasing the number of platforms that visitors can use to access your site, it will increase the amount of time that the visitors can spend on the site.
Responsive design has effectively replaced the need for a mobile website. Having a mobile website that is on a separate domain from your main website and is bad for search engine optimization. Responsive design can be used to create a modified version of the main site that will display with ease on mobile devices. Since the mobile features are built right into the main template, there is no need to maintain two separate website designs which is a huge cost saver.
The number of online users that are accessing the internet via a mobile device is only expected to grow in 2014. It is estimated that more than 75% of people have used a mobile device to make a purchase. Therefore, it is essential that if you have a mobile business, you need to make sure that your website uses responsive design to create an excellent user experience for those mobile users.
Responsive design has made sites sleeker and easier to use. If you want to upgrade your website to a responsive design website, all it takes is to simply apply a new design to your website and transfer your existing content to the new site design.