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If you really want your business to progress and generate some good press, then you should consider hiring a content strategist. Over the past few years, we’ve seen the exponential and influential growth of content marketing, making it one of the most effective and necessary marketing tactics of 2014. So, if you really want to get some exposure for your business and generate more engagement and sales from your audience, you should put your content marketing strategy in the hands of a specialist.

Here are four reasons your business needs a content strategist:

Analyse Your Website

A content strategist starts by analyzing your website to find out about the design, content, themes, and layout of your site. He examines everything carefully and makes changes to all of the out dated elements, substituting them with the latest, most unique, and highest quality stuff. For example, maybe your website’s design is three or four years old, or maybe the video player embedded in it is no longer functional, and the content posted is on very old topics, a content strategist will take time to carefully update these elements giving your site a more modern and appropriate user experience.

Queries and Planning

A content strategist will ask you various questions about your company and products, most notably about the objective of your company, who your target audience is, what you want from them, and what your sales process is. All of this information is essential to collect in order to make a good strategy for your website. After all of the queries and analysis is complete, a content strategist plans his goals and strategies to apply to your website and will help you increase your sales and revenue and meet your overall business objectives.

Managing Content

A content strategist will also write new content for your website according to their research and will also do some editing in the existing content. The content strategist will manage all blogs, news, email newsletters, subscription messages, forums, and SEO, and also make sure that your website has good traffic and it appears on top of search results.


The job of a content strategist doesn’t end when your website goes live. They will continue to look after your site and maintain its progress with the latest content. Whenever needed, they will also give suggestions and make changes to keep your site up-to-date and organized.

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Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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Shafiq Siddiqui

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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