Online businesses will do just about anything these days for their website to rank higher in Google, and why shouldn’t they? As the largest online search engine and one of the biggest corporations on the face of the planet, it would be stupid to now want your site to rank as high as possible. A high Google ranking means more traffic, more visibility, and ultimately more money, so we’ve taken a look at how to get to the top. Here are a few tips that could help you get your website or blog to rank higher in Google today.
The first thing that people should do immediately after launching their website is run Google analytics. It’s an amazing software that tells you all about your website’s visitors. It literally tells you everything—like where your visitors come from, how often they visit, where they go to from your website, and so much more. It will help you identify your target audience so that you can improve your site and your marketing techniques.
If you don’t want to compete for a higher ranking in Google, then you should try and do whatever you can to be unique. Giving your website a unique name will certainly help get your website to the top of the list of Google, and so will producing unique original content. If your site is the only place to find certain information or unique types of content, then you’re likely to have a better chance of climbing the results because Google wants their users to find exactly what they’re looking for. The quickest way to fall behind thousands of websites is to produce similar content or have a common name, so one of the biggest keys to ranking higher is simply to be unique.
Most people these days are under the wrong impression that linking their websites to social media sites like Facebook, Twitter, or Myspace will help them rank higher in Google, but simply put, it doesn’t. It simply generates traffic for their website but does not improve your search standing. However, Google+ is an exception to this. While many people are hesitant to join another social media site, or have heard bad things about Google+, it’s a great tool for helping your SEO.
The basic rule for ranking higher is always going to be to create and share fresh and entertaining content. If you want to stay at the top of the SERPs, then you need to prove to Google that your site adds value to their users experience and can help them find the information, products, or services that they’re looking for.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.