User Engagement is one of the most important metrics when it comes to success on social media. Pages with high user engagement are able to drive more traffic to their sites and to advertisers which means more revenue overall. But, getting a lot of people to like, comment, and share your social media content isn’t always as easy as it sounds. So how can you create great viral content and get your users to interact with your brand and be more engaged with you on social media? Here are three types of content that typically generate high user engagement.
Asking questions is one of the best ways to engage your users. It sparks up conversations and heated arguments among people and is probably one of the easiest methods to attract people to your page and respond to your posts. The question could be on anything that people are interested in whether it be sports, fashion, or politics. Just pop up a question and let people come to your post like bees to honey.
Another great way to get users to engage with your brand is by running contests. Many restaurants are using contests on social media to increase awareness and get people talking about their business. Contests are a great way to keep people excited and engaged on social media and they’re really simple to do. You will only have to bear the expense of the contest reward, but looking at the user engagement you will get, it will probably be worth it.
Rather than answering a question for yourself, why not let others help you out? A study shows that people are most likely to respond on social media when they’re able to share their opinions, experiences, or advice—it’s just human nature. I have personally seen hundreds of people respond to people seeking advice on social media. I once asked for advice regarding which cellphone to purchase and ended up getting hundreds of responses to the post, which I have never received before. So if you want to engage users, then ask for their advice on the topics that you know they’re interested in.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author