In the past couple years alone, the online marketing industry has seen noticeable changes as a result of newly developed technology and constantly evolving trends. And, in order to do good business and be successful in an ever-changing marketplace, you have to know the trends and adapt—the best marketers and most successful international brands are always fighting to stay a step ahead, and you need to do the same. So as we look to the future, we must understand the past and the present as well. Thus, we’ve compiled this short list of the three most important marketing trends of this year.
Social media has become one of the most powerful tools for marketing today. Unfortunately, it hasn’t proven terribly successful for small business owners, but many brands earned record profits last year from their social media channels. As we make our way through 2014, the social media marketing craze is only expected to grow as more and more people are joining various networks and the traffic on social media is becoming overwhelming. Social media is a great way of monetizing fans and targeting new audiences, and when done right, it can be an invaluable asset to any company.
One of the latest trends seems to expand in 2014 is the use of location-based marketing because it’s allowing businesses to reach consumers wherever they are, and is especially useful in local markets. With location-based marketing, you have the advantage of using the geographical location of your costumers to provide them with services they need in their neighborhood. People can’t seem to leave their mobiles alone these days, which is something that marketers should try to use to their advantage.Providing special discounts or offers to users in your geographic area can be a great way to utilize location-based marketing and can drive lots of local business.
With the advancement of mobile technologies it has become much easier and more convenient to surf the Internet from anywhere at anytime. A survey in 2013 showed that 17.4% global web traffic comes from mobile devices, which was only 11.1% in former years. In 2014, mobile is continuing to grow and evolve into a leading marketing tool, and should play an important role in any brand’s marketing strategy.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.