These days, people are accessing the Internet from countless different devices, which means that you need a marketing strategy that’s optimized for everything. If you haven’t optimized your site and offers to function on desktops, tablets, and smartphones alike, you’re probably missing out on lots of clicks and conversions, and many of your potential customers are probably buying from your competitors.
In 2014 and beyond, you can no longer afford not to have a cross device strategy, so if you don’t have on already, here are three tips to help you get started.
There’s no such thing as too many devices when it comes to cross device marketing. You should try to target as many different types of devices, as long as they’re relevant to your business. This is the only way to get your brand maximum coverage and to get more people to see your advertisements. One recent survey found that people are using the mobile phones to access the Internet more than any other devices, so it’s important that you develop and implement a cross device strategy that works for you.
Make your cross device marketing strategy cost effective. Do you research to find the best time of day and best way to market on each individual channel and run your ads accordingly. If you can optimize your ads for each specific device, you can eliminate wasteful spending while reaping the maximum amount of benefits. A good way to go about this is to find a retargeting company to help you. They specialize in developing cross device strategies and serving ads on multiple platforms with a low spend.
Retargeting is often a successful cross device strategy because it puts your brand and your product back into people’s minds after they’ve seen an initial ad. Often people will forget about a brand or a product after their initial encounter, so sending them a reminder is a way to bolster your relationship and stay fresh in their mind. Again, you can hire a retargeting company to help you outline your objectives and accomplish them with great results.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author