Email marketing continues to be a successful strategy for many online marketers, affiliates, and bloggers. The personalized and targeted nature of email helps build personal relationships, generate great click through rates, ultimately spur lots conversions.
However, despite the fact that email can be a great channel to connect with customers, it can be challenging to make it into recipients inboxes these days. With email clients changing their layouts and updating algorithms to separate promotional messages from regular emails, it can be a struggle to get your messages in front of your customers. If you’re struggling with getting into users’ inboxes, try using these three tips:
Make it easy for your customers to subscribe. A lot of marketers make extremely complicated and lengthy subscription forms that make it difficult for people to subscribe. Try to make the subscription form as simple as possible; the easier the subscription process, the more subscribers you’ll have. Only ask for information that is absolutely necessary—nothing more and nothing less. If you make the process of subscription hassle free for people, you will have more subscribers to market your product to.
Always send a welcome email to people to inform them that they are on your list and why. If you don’t send them a welcome email and instantly start marketing your products to them, they will feel harassed and probably block all emails coming from you. Try to keep the welcome email as short and personalized as possible so that it doesn’t take much time for people to get your message. After a span of few hours, you should start to consider marketing your products. Don’t take more than a few weeks to send subscribers your first email because by then they will likely have forgotten all about your welcome email.
People hate it when they receive spam mail. Don’t torture people by filling their inboxes with your marketing messages. They will simply think of it as a scam and immediately block all your emails. Send your emails once or twice a month, but try to limit it to that.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author