An affiliate network is an amazing thing. It allows website publishers to easily find and participate in affiliate programs that are suitable for their websites and help them make some money.
There are plenty of attributes that set great affiliate networks apart from the rest of pack—here are five best practices that differentiate the great affiliate networks from the rookies.
One thing that differentiates great affiliate networks from ordinary ones is great exclusive offers. Great affiliate networks always have exciting offers and great content listed on them that can’t be found anywhere else. Often times, the best networks will work with advertisers and publishers to create their own offers that are specific to individual sites. If you can find a network that offers these types of exclusive offers, you should stick with them.
Another best practice for an affiliate networks is offering competitive payouts and incentives. In this competitive market, competitive payouts mean everything. Ordinary affiliate networks offer very dull packages, whereas the best of the best can afford to payout their publishers handsomely.
The thing that makes any company successful is its customer support and the same holds true with affiliate networks. If they have excellent support from their affiliate managers, then they have the potential to become extremely competitive and grow into a great affiliate network.
Thumbnails are little pictures that appear next to the title when affiliates are looking at the list of that you have on your network. These thumbnails make quite a lot of difference, as offers appear quite boring without them. Using offer thumbnails is a practice that is sometimes neglected, but not by the best affiliate networks. The best networks make sure that everything looks and runs smoothly for their clients, 24/7.
You know what they say—”you never get a second chance to make a first impression.” Your company logo reflects the quality of your network and it’s important that you present yourself well to your clients. It gives more credibility and gives the network a professional appearance.