It’s hard to go anywhere on the Internet and not stumble across at least one PPC ad. Just think about all of the ads you encounter on a daily basis online—now think about how many of them you actually respond to. If I had to venture a guess, I’d say that number is pretty low, which is something that a PPC marketer never wants to hear. So how can you improve the effectiveness of those ads and bolster your campaigns? Here are five great tips:
If you start your campaign without any clear objectives, then you will definitely be heading towards disaster. Starting a new campaign requires a clear goal to work towards, and before setting that goal, you should consider some important factors such as your cost per conversion, marketing budget, target number of PPC-generated sales, and the minimum amount of Adword conversion.
After you’ve done your research and set your goals, choose an appropriate PPC marketing platform such as Google or Facebook and start running your campaign.
One of the most important parts of your PPC campaign is selecting most relevant keywords. You need to be very selective and do your research on your target audience and their most common search queries. If your focus keywords aren’t relevant to the subject matter of your site or targeted for your audience, your ads may not appear in search results.
Ad development is also a very important step in building a successful PPC campaign. Your ads must be attractive, focus on appropriate keywords, and provide concise details. It must also be designed elegantly to entice viewers to click on it. If you fail to create an advertisement that’s both targeted and aesthetically pleasing, it’s likely that your audience will ignore them completely.
It’s a blessing for advertisers that they can measure the number of clicks on their ads and determine their ad scores, which ultimately helps them improve their efforts and generate better results. To improve your ad score, experiment with your keywords and ad placement. You can also try new images, designs, and content in your ads to try and improve its score. A good ad score will help your audience find you easily in search results and help you earn more clicks.
When it comes to a successful PPC campaign, the “set it and forget it” mindset just doesn’t work. In order to really optimize your PPC campaigns and get the most value out of your clicks, you need to be constantly updating your ads with the latest keywords and redesigning them to make sure that they are captivating to your audience.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author