Twitter is one of the fastest growing social networking sites after Facebook, and with the start of Twitter ads, it can be a viable marketing tool for publishers and advertisers alike. One of the best ways to market via Twitter is by simply tweeting. Organically interacting with others by mentioning and retweeting them can really help build brand loyalty and grow your business. However, ti really make use of Twitter as an ad tool, you need to cultivate quite a large following. Lucky for you, we’ve got some tips to help you do just that!
The first thing people need to learn is to be humble—it won’t kill you to follow others on Twitter. People like it when others follow them on Twitter and they often return the favor by following back. My advice is to follow more and more of your friends on Twitter and they will likely follow you back, ultimately helping to increase your number of Twitter followers.
Secondly, you should make sure to tweet about the things you are passionate about. You never know how many of your Twitter followers are passionate about the same things and may end up reading your tweets more and talking about them too. For example, I am really passionate about football so most of my tweets are related to football and my favourite football club. Tons of people follow me only to read what I have to say about football. So, if you want to increase your followers, simply tweet about the things you’re passionate about and see how many others are interested in the same things.
My last piece of advice would be to time your tweets intelligently. Most of your tweets, no matter how interesting they are, will go unnoticed if you don’t time them properly. Suppose you tweet something interesting but it’s in the middle of the night and people are snoozing. You have to realize that people are not always using social media. They have to shut it down at some point to get back to real life. So keep that in mind and time your tweets accordingly. It is better if you repeat your tweets twice or thrice in order to increase their visibility.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.