Website design plays a massively important role in the success of a blog or online publication, and as a website owner you should be willing to do whatever it takes to optimize your page. If visitors land on your site and get a bad first impression, it may very well be the last time they come to your site, costing you traffic and potential revenue. But you don’t have to be a web designer to have a great looking site, and with these five tips, you can easily improve the look and feel of your page.
Establishing a concrete plan is the first step in designing anything. Think about your site from your visitors perspective and figure out what types of content that they’re most likely to be interested in. Look at the things that have typically converted your visitors to your customers and focus on those features and elements in your site plan. Be sure that your home page clearly and effectively describes your services, products, and offers to ensure that visitors know what to expect from you.
Your website logo is one of the first things that your visitors will notice, and it says a lot about your brand. So, you should never neglect the design of your logo. Invest some money to have a professional quality logo created for your website. After all, your logo is a representation of the quality of your brand, your site, and you as a business person, so it’s a good idea not to skimp on a great logo.
Although having great visual content will greatly improve your site, it’s imperative that you don’t just put any image or video on your site. If you do have photos and videos across your page, make sure that they are high resolution, high quality images that demonstrate the true essence of your brand.
In order to improve the design of your site and make the experience more interesting, you should make use of site navigation options. Website navigation is the quickest, most efficient way to give an overview of your website. It links the user to different areas in the most convenient way, and should be on the top of each page.
People are likely to share the things they like on your site on their social media channels, so including social share buttons is recommended. You can also opt for a “Follow” button as well, which makes it easier for your visitors to keep in touch with your brand, services, products, and offers.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.