VigLink is the leading platform for content driven commerce. Oliver Roup said “The link is the original native ad. A defining feature of the Internet, links engage readers and drive tremendous value to their target. That value has never been market price until now.”
The round was lead by RRE Ventures, other investors included Google Ventures, Emergence Capital, First Round Capital, Correlation Ventures and Silicon Valley Bank.
The VigLink story started with ensuing existing links and affiliates links were being properly monetized. VigLink now includes link insertion, adding links to text where no links were previously found, and their VigLink Exchange VLX. The VigLink Exchange VLX enables site-site clicks to be priced, bought and sold, and this can be applied to existing links as well as mentions of brands or products. Creating greater transparency and optimization in the market for links increases the revenue for publishers and creates an opportunity for advertisers to acquire new customers.
The VigLink Publisher network serves more than 10 billion page views per month and 500 million clicks with publishers such as CNet, Huffington Post as well as independent bloggers, forum owners and mobile apps. Over 35,000 advertisers work with VigLink including Amazon, eEay, Nike and Best Buy.
Eric Wiesen said “Traffic is the currency of the web, I see massive opportunity to help publisher’s harvest and monetize the intent generated within their content”.
The timing of this raise is interesting with ForumCon the VigLink backed yearly conference for forum owners next week in San Francisco.
Murray Newlands is an adviser to VigLink.