For many performance marketers, a high CTR (Click Trough Rate) is the difference between success and failure. People care about click through rate very much these days and are always looking for ways to boost those CTR stats. A higher CTR not only means high traffic on website, but it also means higher sales. If you’re one of many online marketers who could benefit from boosting your CTR, then be sure to try these 3 simple tips.
Use analytics tools to gather information on your current CTR for your ads. After you gather the data, compare it with other ads and see whether you have high or low CTR in comparison. If your CTR is lower than you’d like it to be, you can look at your competitors’ sites and identify the difference between your ad content and theirs.
If you want people to click on your ad then you should simply tell them to click on your ad. The best way to get users to perform a desired action is to ask them to do so, and having a big, bold call to action button is the easiest way to do that. Use call to action buttons that say “Buy Now,” “Click Here,” or “Learn More” in your ad and watch your clicks and conversions start to skyrocket.
When all is said and done, the key to a high CTR is simply offering people something unique, something that they can’t get anywhere else. If you offer people something different then they will definitely click on your ads because you are the only place to get that product, service, or information. As with any form of online marketing, one of your core goals and priorities should be to establish your own personality and brand and strive to be one of a kind. If you’re able to separate yourself from the crowd, you will notice a profound difference in your success.