Capturing your audience’s attention with a headline is a difficult task. Most writers, even great writers, fail at writing effective headlines, but the key to writing better headlines is really quite simple! Follow these three easy tips and you’ll be writing amazing, attention-grabbing headlines in no time.
The first piece of advice would be to avoid using excessive or unnecessary punctuation when composing headlines. Headlines are not the appropriate place to flaunt your grammar skills. All sorts of punctuation, whether it be full stop, exclamation marks, commas, or question marks act as barriers for readers to proceed further to the message.
Most rookie writers think it’s good to showcase their vocabulary skills, but using technical jargon and sophisticated words in headings immediately takes away readers attention. Nobody wants to waste their time reading things that are not going to be understood and using technical jargon in a headline simply sends them a message that they won’t be able to comprehend the content. Just keep it simple and easy to understand for the masses.
Using all caps is not easily legible and makes it extremely difficult for readers to actually focus on what the headline says. When a headline is in all capital letters, it can come across as being yelled or over-emphasized, which is not the impression you want your readers to have. Utilize proper capitalization in your headlines to give your readers a sense of professionalism and to make them feel like you are a reputable source of information.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author