Bounce rate is a concept that probably gives most website owners nightmares—nobody wants their website to have high a bounce rate. There are a handful of reasons why high bounce rates occur, and these are five of the most common causes.
Most web developers tend to get too fancy when it comes to designing their website. They want their site to be attractive and have lots of graphics which often require users to install other softwares. Usually, website visitors don’t like that and tend to jump off as soon as the website requires them to install something in order to view the site. This is a very basic mistake that typically increases the bounce rate, so try to avoid all of the technicalities and make your website complication free for people.
Most websites that have high a bounce rate lack a user friendly interface. Having an ugly or nonfunctioning interface will immediately send people away from your website.
After all of the design aspects have been ironed out and simplified, it all comes down to content. Having a flashy website may hook up a person to your website for a few minutes, but having great content is what’s going to make users stay. If your website has poor, irrelevant, or uninteresting content then people will leave immediately without even reading it.
Pop ups are one of the biggest reasons why most websites have high bounce rates. If your website has pop ups, do yourself a favor and remove them. If you can’t remove pop ups, then do what you can to try and improve their timing. A recent survey shows that most people find pop ups to be extremely annoying and immediately switch to a different website whenever they see a pop up.
We’re living in a world where time is money. People don’t have time to wait for websites to load on their screens and they want things immediately. So if your website takes a lot of time to load, you need to do what you can to speed things up. Try to delete some unnecessary pictures or videos to start and if that doesn’t help, then you may need to dig deeper into the design and layout of your site to find out what’s causing slow loading times.