Modern technology has changed the advertising industry in remarkable ways. Modern methods of advertising like social media, blogs, webpages, cell phone advertising, etc. have become very common these days but they still haven’t rendered traditional advertising techniques such as radio, television, paid boards, newspapers, and magazines ineffective or useless. Traditional methods of advertising are still preferred by huge number of people and can actually be more influential when combined with modern technologies. Here are some ways to combine the old with the new:
While create marketing content, you can make use of research tools that are easily available on the Internet to collect up to the minute information about the market, current trends, and demands of your audience. You can look at reviews and comments from customers about different products and advertisements, which can help you develop a better ad according to the preferences of your customers. You can also perform online surveys about your previous products and ads to collect data about customers’ opinions and suggestions.
One of the best ways to make your ad popular worldwide is to use social media. You can reach your customers anytime, anywhere through the use of social media channels. Plus, social media allows you to get free publicity and a place where you can post your new or old advertisements on social media. You can post your ads in the form of video, magazine, newspaper page, or a picture of your banners, event, etc.
With constant technological advancements, we now have easier access to various development tools for purposes such as video editing, photo editing, wallpaper design, graphic design, animation, etc. All these tools play a large part in making traditional advertising much better than before. You can improve the quality and standards of a television ad by utilizing advanced video editing and animation tools. Furthermore, you can develop interesting, high quality pictures for newspapers and magazines by using the latest picture editing tools like Photoshop.
You can increase the value of your ad if its seen on both a webpage, as well as on television or heard on the radio. Internet banner ads can also be used to increase awareness about your products. Another popular way to expand the reach of your ads is to place them on smartphone apps where people can read them while using that app.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author