When it comes to running your own website, nothing is more important than traffic. The more readers you have, the more popular your blog gets, and the more money you can make. Nobody wants to market their product or buy advertising real estate on a blog that doesn’t generate a lot of traffic—why would you pay for only a few people to see your advertisement? If you want to up your page views and unique visitors, give these 5 simple tips a try:
Sharing your content on social media is the simplest way to get more traffic. Websites like Facebook and Twitter are the biggest social media platforms out there, and they can attract thousands of new visitors to your blog. Simply share your content on Facebook and Twitter and ask your friends to share it if they like it. If you’ve created some great content, you can expect a sort of snowball effect, helping you expand your reach and bring more traffic to your site.
When it comes to generating more traffic, consistency is key. Publishers who don’t update their sites are more likely to lose their readers than those who constantly update them. People need to know what to expect from coming to your site and publishing content consistently is a great way to help establish those expectations.
No matter how many shares you get on Facebook, nobody is going to actually spend time reading your content if it’s not interesting. So in a way, generating more traffic really stems from creating and sharing great content that hooks your readers. Try to write original content that plays to your readers interests or emotions and watch as your social shares and traffic increase drastically.
A big part of why some blogger’s content doesn’t get more exposure is because their headlines aren’t catchy enough. They may write great content, but if they complement it with boring headlines, nobody will click on the content in the first place.
If you focus on a few specific keywords then eventually your site will start to rank higher on search engines for those terms. A lot of bloggers are unaware of this tactic and don’t use keyword targeting to their advantage, but it is a tactic that can spell the difference between success and failure. Do your research and know what keywords your audience is search for and find ways to create content around those keywords. This will boost your SEO, and higher search visibility means higher volumes of organic traffic.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.