Are you using email to increase your revenue? Are your recipients actually opening your emails and engaging with them, or are they just a waste of your time and money?
An easy way to tell is to take a look at your email open rates and find out what percentage of your emails are viewed by your customers. If your open rate seems low, don’t worry—here are 5 easy tips to improve your open rate and capitalize on email marketing campaigns.
Your subject lines should be concise and effective. They must describe your email completely and in a simple way. People often ignore complex or senseless stuff, so try to make your subject lines enticing and relevant to your audience. You should try to experiments with your subject lines until you come up with the perfect formula.
One of the most important questions that comes to marketer’s mind when sending a marketing email is “when is the best day and time to send an email?” A study by MailChimp has revealed that users are typically most active and checking their email between 2-5 pm, and the best days are mostly Tuesday and Thursday.
If you want to grab the attention of your audience and persuade them to read your whole email, you need to put the most important and impactful content at the top of your message. It will convince the readers to read more and not ignore your message.
If you want your audience to read your emails and trust your brand, you need to give them the feeling of acquaintance and make a positive first impression. Instead of sending emails from an address like “email@example.com,” send it with your name or the name of the company’s CEO attached to give it a more personal feel.
With the increase of spammy email, restrictions of spam filters have also increased. If you have a high email spam score, your messages are more likely to be sent to the spam inbox, so you need to avoid things which can make your messages look spammy.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author