As the world moves increasingly towards mobile devices, responsive website design has become a necessary feature for online businesses, retailers, and publishers. With a responsive design, there is no longer a need to develop separate designs for your website to make them work across various devices such as desktops, tablets, and smartphones.
Most websites are specifically designed to work on desktops, which can become really irritating when viewing the same site on a tablet or a smartphone. If you’re an online business owner, advertiser, or publisher, here are five reasons why you need a responsive website.
As we all know, the use of mobile devices and mobile Internet is continuing to grow year after year. About 44% of Internet traffic comes from mobile devices, with 22% coming from tablets. This makes it essential for websites owners to use responsive design to satisfy their customers and stop them from leaving your website because of its irritating functionality on mobile or tablet.
Without a responsive website, you will need to have three separate designs for the same site—one for desktops, one for smartphones, and one for tablets. This will not only cost you more money, but it will also take more time as you will have to update each three of them separately. With responsive design you have just one design for all three devices and you will have to update just once for all of them.
Websites designed specifically for desktop are often difficult to surf on smartphones. You will need to scroll left and right, up and down, and zoom in and out to read content, which can obviously be annoying. This issue can be solved by responsive design as it fits itself on any device by changing its shape.
With a responsive design you can increase your audience simply because of the fact that more and more users are accessing the Internet exclusively from their mobile device.
If your site works well on any device, you’ll be able to drive more traffic to your website which will result in higher search rankings. If your website doesn’t function well across various devices, people may close it and search for the same query, ending up on your competitors page and costing your brand. Google wants its users to have a smooth and quality experience, and these days having a site that works on any device factors into that. If you want to end up at the top of Google, you need to make sure that your site works across desktops, smartphones, and tablets.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.