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With so much noise and clutter on the Internet, search engine optimization has become an absolute necessity these days. You can’t just skate by on your website alone; once you’ve built your site, your next biggest concern is to keep its traffic maintained and alays increasing.

The most effective way to increase your website traffic is through good search engine visibility, so today, that is what we’ll be focusing on. Here are three useful tricks to improve your search ranking:

Quality Content and Relevant Keywords

Having quality content on your website with relevant keywords is a vital trick for improving your search ranking. You should give some thought and come up with a list of keywords that your audience may use to search for the things you’re offering.

Include the keywords in the title, headings, and in almost each paragraph of your content. And, don’t forget to make the keywords bold, italic, or highlighted.

Build a Network of Backlinks

Backlinks play a key role in strengthening your SEO. Many search engines determine website rankings according to the number of links that are pointing or directing to the website. So, if you have many websites and quality links from highly ranked pages pointing to your site, then your search ranking will probably improve.

Utilize Social Media

Many search engines are starting to use social media metrics to factor into a site’s ranking. So, keeping a strong social media presence is very important.

  • You should create and maintain a proper profile on all the major social networks and keep all your social pages and networks active.
  • Try to remain in contact with the users and solve their queries.
  • Promote and publicize all of your new content, services, and products on social media and provide links to your website for more details.
  • Also provide links to your social pages from your website.

Following these points while going social will surely help you increase your website voters, website traffic, and ultimately the website search ranking.

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Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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Shafiq Siddiqui

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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