There’s no arguing that modern marketing trends are always evolving, and with more mobile phone users than ever before, having a mobile marketing strategy is vital to the success of any business.
It’s no longer an option not to have a mobile marketing strategy. In 2014, you either go mobile or you go home. Here’s why:
Currently, 56% of Americans are smartphone owners, and they’re spending 12% of their media consumption time on their smartphones, a number that’s tripled in the last 5 years. Mobile phone browsing is being done almost 24 hours a day, 7 days a week without any break, and this increased use of the Internet via mobile devices doesn’t seem to be slowing down.
Accessing the Internet via smartphones is very easy, simple, and effective, and people often use them when they are shopping. People prefer to visit different sites through their mobile phones to read product details and user reviews before making a purchase. Many others don’t even bother to visit the market these days and prefer to shop & order directly through their smartphones. In order to capitalize on this increasing mobile traffic, your webpages and affiliate links need to be optimized for mobile.
Mobile text or MMS is one of the fastest, easiest, and most efficient ways of communicating with your customers. Many companies add their customers to their SMS list and keep them updated about any new services, products, benefits, and offers they have. This way, companies can maintain their relationships with their clients, and the clients are able to learn about the new products or services a company has to offer.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.