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Link building is often one of the most challenging tasks for an SEO specialist. There are so many different factors involved in link building that SEOs usually have to make a lot of difficult decisions in order to make their strategy work properly.

For a business, it’s vital to use a link building strategy in order to improve search ranking and grow. The following are four of the most important reasons why every business should develop and implement a link building strategy:

Drive More Traffic

A good link building strategy is one of the best ways to drive more traffic to your website. Every website needs traffic and this is the reason why businesses heavily invest in search engine optimization, social media marketing, and competitive intelligence. With the help of link building, it becomes easier for users to click on a particular keyword and be directed to a relevant website. The more links, the more traffic; it’s a simple formula.

Increased Local and International Visitors

Some websites target different keywords and tags based on what geographic market they are targeting. Depending on the geographic location, certain topics are searched using different keywords, but by targeting different sets of keywords, links can direct users from various markets to the same website more effectively.

Social Sharing

Businesses all over the world are utilizing social media platforms to gain more exposure and more customers which makes it lucrative for SEOs to associate their link building strategy with social channels. Social sharing is an important way to get more visitors and potential customers to visit your website, which helps increase your visibility and improve your search ranking.

Better Search Engine Results

Search engine visibility is obviously very important for online businesses. There are many SEOs who get paid exceptionally well for getting websites first page exposure, but this can easily be done by implementing a strong link building strategy that gives realistic results. So, it becomes a lot more convenient for businesses to execute link building that can give them good search engine results.

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Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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Shafiq Siddiqui

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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