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In a recent interview from ad:tech San Francisco, Mike Williams from RingPartner chats with TheMail about RingPartner’s Pay Per Call network, how it works, and what niches are finding success at the moment.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • RingPartner is a Pay Per Call affiliate network that works with advertisers and publishers to drive calls to those advertisers, and offers publishers a payout based on the duration of the call. RingPartner currently works in the US, Canada, and the UK.
  • In the interview, Mike told us that a typical offer on RingPartner would be an auto insurance campaign with a payout of $16, which the publisher will receive if the call lasts for longer than two minutes. Mike says that a lot of publishers have run this offer on mobile search which has driven a lot of traffic and sales for the RingPartner network.
  • Mike says that there isn’t a specific type of advertiser that RingPartner is looking to work with, rather, he says that anybody who is looking for calls can benefit from Pay Per Call campaigns. One of the more unusual types of offers he’s seen on the network is tech support calls, which he says can run the gamut of what the offer actually is.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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