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The advantages of content marketing are astounding—good content is always shared and if it’s marketed aggressively, it can be shared, liked, and read my millions of readers.

Content marketing is undeniably the the biggest marketing trend of 2014, so it’s important for publishers and advertisers to understand the benefits and the statistics of successful content marketing. Following are a few interesting points that will prove the importance of content marketing:

70% of consumers like to learn about an organization by reading articles, not advertisements.

The more detailed you are in your content, the better your customers will understand the services that you provide. The key is to introduce your customers to the services that you can deliver quickly and easily.

Custom content attracts 61% of customers.

Customers appreciate it if an organization shares custom content. Everyone likes to read something that interests them and connects with them. Custom content is a great way to develop communication with customers along and increase referrals. This helps in improving the ROI of content marketing.

23% of an individual’s time is spent on social networking platforms and reading blogs.

People prefer to read high quality content; they’re interested in content that they can learn and gain knowledge from. There are some amazing businesses that have great content marketing strategies. These businesses are present on multiple social media platforms and keep sharing and marketing their content on regular basis. The result is exceptional in terms of growth.

Content marketing is the most significant element of increasing your following on social media.

There are many companies that are present on social media platforms but unfortunately they cannot build a strong follwing. A big reason for this could be a lack of content marketing. Content marketing is considered to be one of the most powerful tools when it comes to increasing your social media fan-base.

78% of customers are willing to build relationships with organizations that provide custom content.

For an organization that deals in mortgages and home loans, it is understood that their emails describing home auctions and low interest rates might be sent directly to the spam folder and be trashed. On the contrary, if the same information would be shared on a company’s blog, there are high chances that people looking for home loans and mortgages would actually read them and contact the organization.

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Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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the mail online

Shafiq Siddiqui

Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author

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