When you have spent a great deal of time and effort creating fantastic content, it can be disheartening when it doesn’t attract the number of readers that you imagined it would. It can be even more frustrating when you see other content going viral all over the Internet. It is almost impossible to accurately predict which individual pieces of content will achieve viral status, but the good news is that there are some steps you can take to make it more likely.
If we stop and look at the type of content that goes viral it all tends to have certain features in common. If you adapt some of these features into your own content, you will stand a far better chance of it appealing to the masses and going viral. Some of these features are detailed in a new infographic from WhoIsHostingThis.com titled ‘”5 Reasons Your Awesome Content Isn’t Going Viral.”
One of the most important aspects of creating content that’s more likely to go viral is to ensure that it has some sort of emotional appeal. If you can invoke an emotional response in your reader then they will be far more likely to share your content. Of course, not just any sort of response will work! You will find that more positive emotions such as astonishment, humour, curiosity, and happiness will be more effective than negative ones. That doesn’t mean forcing a bunch of jokes into your copy, instead, simply think about amusing anecdotes from your own experiences that fit the topic. Adding a little of your own personality will help readers relate to the content which will also make it more share-worthy.
Check out the infographic below for additional information on giving your content the chance to go viral.