Facebook is undoubtedly one of the best social media platforms for setting up a promotion for your business. Your timeline serves not only to share your stories but more importantly, to give your fans a reason to engage with your business. There are several Facebook promotions that you can try, but before jumping into that, you have to take some things into consideration. Primarily, you have to think the target market of your merchandise or service, especially if you are just starting out. Here are some tips on how to set up your Facebook promotions effectively.
Your promotion should be interesting and worthy of your fans’ time. In other words, it should be with sharing and talking about. Keep on tweaking your posts to encourage participation from your fans and friends.
The more tempting your reward is, the more people will engage, and the more likes and shares you will get. Prizes don’t always have to be monetary; try to reinvest your prizes. It can be a backstage privilege to a concert or maybe a chance to watch a live sports game. Play around with different incentives to find what will encourage your fans and friends to engage and be loyal to the brand.
No one wants to join a contest that makes them go through a long process before they can actually be part of it. The simpler the rules are, the better.
First and foremost, the photo must be relevant to your business. It should reflect the mechanics of the game and what the people should expect from it.
Give your participants something to look forward to. Building the excitement everyday can be a chance to encourage more contestants and will arouse more curiosity not only to your friends but also to your “friend of friends.” But of course, the duration will still depend on the value of your prize. It’s a total waste of time for your participants if they have to wait for months if you’re just giving away 30% off coupons.
The key in making any promotion a success is to make sure that it will be easy for your fans and prospective customers to find and participate. Pitch your Facebook promotion on every platform or social network that you use.
Take advantage of your existing fans and make them your indirect marketers. Before your promotion goes on your timeline, you can send personal or exclusive invites to your loyal customers and ask them to spread the word for you. You can include a link to your promotion in your message. Keep in mind that word-of-mouth is the best promotional tactic.
Finally, Facebook promotions can vary from simple contest, sweeptakes, discounts offers, and many other types offerings. The bottom line is whatever promotion you chose to do, make sure that you follow Facebook’s guidelines to avoid any problems along the way.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.