Social mobile marketing is growing these days. More and more people are using smartphones and connecting to different social media platforms including Instagram, Facebook, Pinterest, Twitter, and Foursquare.
For marketers, it’s important to understand the proper usage of these platforms and how they can help boost their brand and increase potential leads. Here are some great ways to improve your social mobile marketing.
Facebook is the most used mobile app. In fact, according to GlobalWebIndex, it is the 2nd most used mobile application, after Google Maps. Social mobile marketing can reach to magnanimous number of potential clients and customers. All you need to do is to focus on following points:
a) Focus on creating high quality page content.
b) Ask questions and engage users.
c) Run interesting ads and campaigns.
Twitter is the next big thing to Facebook. The interesting fact is that 60% of Twitter users are on smartphones. This means that marketers can utilize this particular platform for social mobile marketing. The results will be overwhelming. Following these tips can make a huge difference:
a) Keep retweeting
b) Use proper hash-tags and keep yourself up to date with trends
c) Keep following right people
Pinterest is a great platform to market female-specific products and services because of the fact that it is largely used by women. Images related to “how-to” and “do it yourself” along with some additional quotes and jewelry etc. make it a much more fun platform for women.
Instagram is another social platform where images are shared, liked, and discussed. Even hash-tags play vital role in marketing the products and services but these are different from the hash-tags used on Twitter. Keep targeting your market and getting more exposure on Instagram.
Foursquare is an interesting platform for users. It allows everyone to know where their friends and colleagues are. If marketers start to market on Foursquare, this social mobile marketing tactic can easily help them in getting more customers and queries. With the help of these queries it would be a lot easier for them to lock deals. It increases both visibility and sales.
The key behind improving social mobile marketing is very simple. Keep your website responsive so that it can be accessed on tablets, smartphones, and 0ther platforms.
Inbound Marketer / Content & Digital Strategist, Blogger @ExpressTribune, LinkedIn Author