While Facebook is one of the largest social media sites on the internet, it is not the only site out there. Your social media strategy should really encompass as many networks as are relevant to your target audience. With that said, it’s important to make sure that you remain active on all of the social media sites that you choose to sign up for and you should also engage regularly with your followers on those sites. Here are three social media marketing tips to help you expand your social media reach beyond Facebook.
Setting up Google Authorship will help your site in many ways. First, your site will gain higher rankings because Google sees content publishers with Google Authorship as authority figures in their industries. In addition, Google Authorship helps your Google+ profile to rank more highly as well so that you can increase your influence on Google+.
Your content from your site should be shared across all social media channels in order to attract more traffic to your site. The best way to do this is to post landing pages and blog posts so that readers can opt-in to your offers as well as leave comments on your website.
By posting images to Instagram of your business and the company related events that you host, you can give your social media followers an inside glimpse into your business. In addition, you can also use this method to boost user engagement as the images are surely likely to receive shares and comments. Your Instagram photos can be reposted to other social media sites as well so that users that use these other social media sites can see your photos and interact with them as well.
The social media sites that are popular with users in your target audience may change over time. Therefore it is important not to dedicate your entire social media strategy to Facebook only. By utilizing these tips, you can help to build a well rounded social media strategy that will attract likes and comments regardless of which social media site your users are on. In addition, all of this will add up to more traffic for your website and eventually more conversions and sales for your business.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.