If you are looking to improve your content strategy, there are several ways that you can make changes immediately. Here are five methods that you can try that should help improve engagement by your users with your content.
By reviewing your analytics data, you can find out which posts and pages are most popular with your site visitors as well as find new ideas for site content. Visitors to your site will tend to use long-tail keyword phrases to indicate exactly what they are looking for and you can use these long-tail keyword phrases to generate content ideas for your content marketing strategy.
Developing a long-term content calendar can help you to plan out your content marketing strategy months in advance. In addition, this ensures that you do not post content on the spur of the moment that doesn’t align with your overall marketing goals. This will also help you to post content on a regular basis which is essential to building up a following on your site.
By following trends you can create content that is more likely to get views. Most visitors want to read time-sensitive content that applies to them at that specific moment rather than content that could be read at any time. Therefore, if you need more traffic, following the trends is the way to go when creating attention grabbing content.
If your readers are having strong reactions to content that you are posting, that is a strong sign either negative or positive that your content is having an effect on your readers. In this case, when deciding what to do next you must make a decision based on your marketing goals. However, do not ignore your visitors in the process.
Posting at strange hours is not recommended. Instead what you should be doing is paying attention to your analytics data and posting content at the peak hours for traffic on your website. This will not only increase the number of people that engage with your content but may also help to increase social media shares and comments on your content. If you are just getting started, try posting around the hours that your target audience is likely to be awake and alert.