The way that performance marketing is done has changed drastically over the years as online shopping and technology has evolved, and in 2014 advertisers, publishers, and networks are operating with pinpoint accuracy. No longer do advertisers have to rely on simply buying ad space, instead, they can purchase impressions and decide how long they want viewers to see their ads before paying for that space.
In a recent interview from ad:tech San Francisco, Andre Parreira from Webspectator chats with TheMail about the time-based advertising services that Webspectator provides, and explains why using this online advertising model is beneficial for online publishers and advertisers.
To find out more, watch the full interview below:
These are some key takeaways from the video:
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.