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As a media buying company with cross channel inventory, Future Ads has seen the evolution of online marketing strategies with the increasing popularity of mobile. However, despite the face that everybody is looking to mobile as the next big thing, there are still a number hurdles to jump if you’re looking to really succeed in the mobile space.

In a recent interview from ad:tech San Francisco, Dustin Gohlich from Future Ads chats with TheMail about media buying, current trends in the marketplace, and the challenges that face mobile marketing.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • Future Ads is a strategic media buying company that buys across multiple sources of inventory, but specializes in Facebook inventory as well as programmatic exchange-based inventory. Currently, Future Ads’ clients range from large brands to affiliates to agencies.
  • In the interview, Dustin told us that the most noticeable trend he’s seen is the industry-wide focus on mobile, saying that everybody is looking to go mobile, but that there are challenges with mobile that many advertisers are waiting on to flesh themselves out before investing too much. Dustin said that the biggest challenge with mobile so far comes down to tracking and that a lot of people are “waiting to see where it goes.”
  • Dustin also talks about cross-channel attribution and cross device tracking as two more difficulties with mobile, saying that although the technology may be there, it’s not quite working the way advertisers need it to.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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