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Content marketing has emerged as one of the most important aspects of an online marketing strategy. However, starting the process as a small business may seem daunting. Here are five tips to help you get your content marketing strategy on the right path.

Review Your Analytics Data for Topic Ideas

Analytics data can inform you about what your readers are interested and why they visit your site in the first place. Review your analytics data for long-tail keywords and integrate these keywords into your post ideas. By optimizing your site for the information that your visitors are already searching for, you are very likely to increase engagement on your site.

End With a Call to Action

Ending with a call to action in at least some of your posts can help convert readers from visitors to buyers. If you are trying to decide where to point the visitors, the best thing to do would be to direct your visitors from the post to a landing page. This landing page can collect the reader’s data or can be an offer page asking for a sale.

Monitor Feedback on Your Articles

Blog comments and social media likes are the most immediate ways of determining whether your content is effective. Consider writing more on the topics that garner the most responses from your readers as these are the topics that most likely interest your site visitors.

Don’t Forget About Keyword Optimization

While keyword optimization should not be the main focus of your content, it is still important. Make sure that your content is optimized by integrating the long-tail keyword phrases that you find by reviewing your analytics data. In addition, you can also integrate these keywords into the content that you post to third-party sites so that those posts are also optimized for your keyword phrases.

Publish Content Regularly

This is the most important part of developing a solid content marketing strategy. By publishing new content on a regular basis, you will help your website to build a loyal following. Readers will be more likely to follow your blog or website and engage with the site because it is being updated on a regular basis.


While these are just some general tips, a content marketing expert may help you to come up with ideas on how to utilize more advanced strategies. In addition, the most successful content marketing campaigns integrate multiple channels including mobile and social. Therefore it is important that you take advantage of these aspects as well.

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