If you are designing a landing page, you may be wondering how to get the best conversion rates. Here are five tips that you should consider for designing killer landing pages.
Background graphics can affect the conversion rate of your landing page. You should review some information on the psychology of how graphics affect your visitors decision making before choosing graphics for your landing page.
If you don’t know how to build a landing page, hiring a designer is definitely a choice that you should consider. A designer can help you avoid wasting time and trying to reinvent the wheel when it comes to landing pages.
While double opt-in has become pretty much the standard for designing landing pages with an opt-in box, in some cases, it might be better to use single opt-in. The key to using a single opt-in and not getting in trouble with your email marketing provider is to eliminate the source of spam sign ups in the first place. Once you do that and use single opt-in, you will be less likely to lose signups as a result of a subscriber missing the confirmation email in their email account.
If you will be using paid traffic methods in order to advertise your landing page, it is very important that you choose the right size for the landing page according to the advertising method that you will be using. This will ensure that the page will load correctly and will not be oversized or undersized which would make it difficult for the person to take advantage of your offer.
Split testing is perhaps the most important aspect of designing a quality landing page. Consider doing split testing so that you can see which version of your landing page performs best. Creating a different version of the landing page can be as simple as changing the headline on the page or as complex as using a completely different design altogether. Start by making small changes and see if there is a difference in the conversion rate before considering completely overhauling your landing page.
These are just a few tips to help you get started with building a killer landing page. The next step now is simply to get started and see your sales grow from your efforts.