Everyday more and more consumers are using mobile devices to surf the internet and make purchase decisions. Tablets are increasingly replacing laptops and desktop computers for many users, therefore there’s a high likelihood that mobile traffic will make up a large percentage of online traffic in the near future.
If you own a local business, it’s to your advantage to tap into mobile traffic in order to increase revenues for your business. If you are not yet convinced, here are some reasons why mobile marketing is essential for local business and how you should go about getting started with mobile marketing.
Consumers are highly likely to do business with companies that are in their direct vicinity. This means that a customer may look for a store or restaurant via a mobile device and select that business based on the fact that the business is near their current location. Therefore, if you want to take advantage of the foot traffic from these spur of the moment customers, your business needs to show up on local listing and review sites.
Responsive sites are specifically designed so that they will provide a great user experience and easy navigation regardless of the device being used. If you want to take advantage of mobile traffic, you must use a responsively designed site that will provide an excellent, easy to use experience for your mobile visitors.
The first step after you update your website would be to make sure that your business is listed in all of the popular online local business directories. This means claiming your listing on popular local business review sites like Yelp as well as updating your business listing in directories such as Google Local.
Optimizing your website for your location with location based keywords can help your business to appear at the top of the search results when visitors search for a business in your location and industry. Emphasizing that your business is local to the area will appeal to customers looking for a convenient solution.
Mobile marketing will only continue to grow in the upcoming years. If you are managing a local business, you can only expect to see a growth in sales if you are taking advantage of mobile traffic versus a business that may be overlooking this valuable source of traffic.