When Google released the Hummingbird update, many site owners became concerned that their SEO efforts would have to be completely overhauled. But, if you’ve been using the methods that have been continuously touted by Google as best practices then you have little to worry about. While the Hummingbird update was mostly about correctly issues with search queries, there are three tips that you should keep in mind for succeeding post Hummingbird.
Google has emphasized from day one that they consider the websites that should rank the highest as those websites that continuously provide high quality relevant content. Therefore, if you think that your content needs an overhaul, take a look at your search data and start to figure out exactly what your audience wants. After that you should revamp your content so that it delivers exactly what your audience is looking for. This will help to drive page views which will eventually lead to higher rankings for your website.
The Hummingbird update made entering a question search query into Google result in more relevant results. The methods that Google employed to make this possible mean that long-tail keywords have become more important than ever. Therefore, if you haven’t already done so, you should add some relevant long-tail keywords into the list of keywords that your website focuses on. However, it’s very important that you remember to make sure that these keywords are highly relevant to the page’s content. Keyword stuffing still will not be tolerated even if you are optimizing for long-tail keyword phrases.
Don’t stop building backlinks because of the Hummingbird update. However, if you’re paying for backlinks or using spammy methods to get links to your website, it’s time to stop. Google has made it clear with this update that it will support the building of legitimate backlinks. Building relationships with other sites that are in your industry can help you to get these much desired relevant backlinks that are sure to help your site’s ranking.
Google has made many updates and will continue to do so. The point is that you shouldn’t worry and just see each update as a chance to refine your SEO strategy. Continue to build a well designed, relevant site and Google will surely reward your site with higher rankings.