The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...] has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]
Maximizing Reach & Awareness on Facebook Via Check-ins
Make Local Search and Facebook work together for your business [...]
Explore The Full Potential Of LinkedIn
LinkedIn, the largest social network for professionals, is being used [...]

When Google released the Hummingbird update, many site owners became concerned that their SEO efforts would have to be completely overhauled. But, if you’ve been using the methods that have been continuously touted by Google as best practices then you have little to worry about. While the Hummingbird update was mostly about correctly issues with search queries, there are three tips that you should keep in mind for succeeding post Hummingbird.

Focus on Creating Great Content

Google has emphasized from day one that they consider the websites that should rank the highest as those websites that continuously provide high quality relevant content. Therefore, if you think that your content needs an overhaul, take a look at your search data and start to figure out exactly what your audience wants. After that you should revamp your content so that it delivers exactly what your audience is looking for. This will help to drive page views which will eventually lead to higher rankings for your website.

Focus on Long-tail Keyword Phrases

The Hummingbird update made entering a question search query into Google result in more relevant results. The methods that Google employed to make this possible mean that long-tail keywords have become more important than ever. Therefore, if you haven’t already done so, you should add some relevant long-tail keywords into the list of keywords that your website focuses on. However, it’s very important that you remember to make sure that these keywords are highly relevant to the page’s content. Keyword stuffing still will not be tolerated even if you are optimizing for long-tail keyword phrases.

Backlinks Are Still Relevant

Don’t stop building backlinks because of the Hummingbird update. However, if you’re paying for backlinks or using spammy methods to get links to your website, it’s time to stop. Google has made it clear with this update that it will support the building of legitimate backlinks. Building relationships with other sites that are in your industry can help you to get these much desired relevant backlinks that are sure to help your site’s ranking.


Google has made many updates and will continue to do so. The point is that you shouldn’t worry and just see each update as a chance to refine your SEO strategy. Continue to build a well designed, relevant site and Google will surely reward your site with higher rankings.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

The Mail

Facebook Twitter YouTube 

the mail online

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>