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Fluent has been a leader in the lead generation space for quite some time, and the company just continues to flourish and grow. In a recent interview from ad:tech San Francisco, Ryan Schulke from Fluent chats with TheMail about the company’s upcoming new initiatives, the excitement that’s building around their new technology products, and even the rebranding that they’re undergoing.

To find out more, watch the full interview below:

These are some key takeaways from the video:

  • In the interview, Ryan told us that Fluent was at both ad:tech and LeadsCon at the same time this year as they prepare for a bit of a rebranding and the releases of some new technology products. While he was reluctant to go into too much detail, Ryan told us that Fluent is “starting to take on some new initiatives with brands…a lot around email CRM and personalization,” but he wouldn’t divulge much more than that. He did mention that we would be seeing some new things from Fluent in the “very near future.”
  • As a major player in the lead generation space, Fluent is looking to take their targeting to an even more personalized level, targeting individual users at the email level. Ryan tells us that Fluent has tons of relevant customer data that allows them to work with brands to provide great products and solutions for individual consumers, making for a uniquely dynamic ad experience for the end user.

If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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