One of the best ways to ensure that users come back to your site and take action after their initial visit is through retargeting. If you’ve got a large audience or fan base and you want to keep them engaged with you company, product, or service, then investing in a solid retargeting strategy is a must.
In a recent interview from ad:tech San Francisco, Armando Gallegos from ReTargeter chats with TheMail about RaTargeter, it’s services, and even offers some of his own retargeting tips.
To find out more, watch the full interview below:
These are some key takeaways from the video:
- ReTargeter is a full service display advertising company that specializes in retargeting and audience targeting solutions on various platforms.
- In the interview, Armando offers up his personal retargeting tips, saying that first and foremost, you should find a provider to help you if you have enough traffic and a budget to warrant a full-fledged retargeting campaign. He says that there are a lot of things to learn when it comes to retargeting, so it’s important to have a partner and somebody who can help you learn what you need to know in order to be successful.
- ReTargeter offers services starting at $500 a month, which is intended for sites with roughly 10,000 unique visitors a month.
- Armando says that like every other part of the industry, the next big thing to hit the retargeting space will revolve around mobile, saying that “every one’s trying to figure out mobile, there’s obviously a lot of fragmentation, a lot of different devices, mobile web, open web, in-app stuff…there’s obviously going to be a really big play for the next 12 months or 18 or 24 months.”
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit TheMail’s YouTube page for more video interviews from ad:tech San Francisco.
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